As with every other product or service, marketing is a key activity also for the joint GFP/UNTF website. The value added of this website for every partner depends to a great extent on the success of its promotion.

Since the site is targeted to TTF professionals, the Partner organizations would face two types of challenges - the internal marketing towards such professionals in your own organization, and externel marketing to the entire target group and the general public. This section tries to highlight them.

Internal marketing

The involvement of your colleagues is an important asset since you would benefit from their comments on the data input you intend to post or have posted, and would also have the opporutnity to observe reactions of the site's target group on what's good or still lacking on the site. Thus, the internal marketing gives you an idea on what to expect when you do external marketing.

There are some few basic rules for creating involvement:

• Start from yourself: managing a topic is a kind of research. By filling the topic and following its development worldwide, you become an expert - and can make use of this in your daily work. If you
• Be aquinted with your colleagues' work and how it relates to the site topic.
• Create awareness for the value added the GFP site provides for their own work. The GFP site is a valuable tool for finding information, and if your colleagues use it on a regular basis, they will better understand it, contribute and help to improve the offering by giving advise.
• Make use of their input (e.g. posting a project by your colleague could help you look for experts to hire from the Roster of experts).
• Do this on a regular basis - people have in general also many other occupations beside watching the site. Keep contacting them so they would get the habit of going there. Make them feel their input matters so they would start contributing.

External marketing

This is not entirely an online activity, too. As topic manager or a person involved in content, you may wish to promote the site among your aquintances and/or business partners, as some Web team members already do with succes.

The site itself offers the powerful tool of content highlight. If you manage a topic, getting it on the home page for one month and creating specific content on this occasion (e.g. a link to one of your events during this month) helps promoting both the content itself and the organization that contributed it.

We suggest also that a joint pressrelease of all Core partners is released on occasion of each Topic of the month to highlight it using well developed existing channels.

To go local with your content, you will have the tool of National Focal Points (NFP) for dissemination of your content. It may be very well received if you offer what a given country needs in terms of expertise or information.