This part of the Tutorial aims to answer questions such as "Why participate in the GFP website effort?", "How to get the maximum benefit for my organization?", "What kind of information to upload?", and "How to maintain it?"

The benefits for your organization

• We live in an age of imperfect information.
• Very frequently, users are not aware of the entire scope of activities performed by international organizations (or even by multinational companies, for that matter), simply because these activities are embedded in everyday life as small anonymous parts of it.
• Government agencies sometimes are equally "invisible" for end users who tend to interpret everything on the border crossing as belonging to customs only.
• Trade facilitation itself is even more difficult to explain because of the many aspects and players participating in it both locally and globally
  
  All these flaws in information flow are not simply overcome by posting your information online since technical solutions are useless without the involvement of the human factor. The internet, as every other means of promotion, requires presenting structured information in an accessible manner, taylored to the target group.
  
  This site aims at using jointly all accessible channels and creating a network of promotion points for the partner's activities for achieving these objectives.
  
  
  
• On the web, there are no universally valid rules for becoming and staying visible.
• The authomated mining of all the knowledge on any given topic among billions of web pages is impossible.
• Technology changes, and This becomes obvious if you look on the result for, e.g., "Trade facilitation", or the name of the current Topic of the month in major search engines.
  
  This site aims at providing you technology tools to stay current on the internet without additional expense - only in exchange for your content contribution.
  
  
  
• Internal knowledege management certainly is an issue in your organization
• Big networks frequently lack internal coordination between their departments and divisions.
• Experts may perform parallel activities and waste ressources because of lacking information on similar projecst.
  
  This site aims at creating all-inclusive procedures for information provision, maintenance and structuring that would help the Web team members from different departments create - both for the external users and for your own organization - a coherent and comprehensive picture of your trade facilitation activities.
  
  
  
  

How to manage information?

The next sections are devoted to internal and external marketing of the site, rules for information management and tips on content sharing. If you wish to become a Core partner and manage a topic, read the specific section on this.